Marketing Suite & Automation in Saudi Arabia — Campaign Attribution & Lead Nurturing
Track promotional marketing campaigns across digital, WhatsApp, and SMS channels. Calculate exact Customer Acquisition Costs (CAC), campaign revenue attribution, and ROI metrics linked directly to your ERP sales ledger.
Live Marketing Sync
From Promotional Launch to Verified Invoice Revenue
FINAC connects marketing campaigns to sales accounting behind the scenes. Your marketing team launches broadcasts while the system tracks lead acquisition costs and sales conversions in real time.
Campaign Launch
Dispatch WhatsApp and SMS broadcasts to customer segments with coupon codes.
Lead Nurturing
Capture inbound responses and assign leads to sales reps with UTM tags.
Sales Conversion
Convert leads into posted ERP sales invoices with automatic coupon validation.
ROI & CAC Audit
Calculate exact Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
Every Marketing Suite Built for Attribution & ROI
Explore how FINAC starts with simple promo broadcasts and extends into closed-loop financial attribution.
Launch targeted WhatsApp and SMS promotional broadcasts to customer segments based on buying history and order frequency.
- Instant WhatsApp & SMS campaign broadcasts
- Personalized message templates with dynamic tags
- Interactive product catalog attachments
- Scheduled broadcast sequence automation
- Delivery and open rate reporting
Tag inbound inquiries with exact campaign origins (Google, Facebook, WhatsApp, Trade Shows) to track lead conversion velocity.
- Automatic UTM tag capture on web lead forms
- Lead source attribution on sales quotations
- Campaign-specific promo code validation
- Sales team lead assignment rules
- Conversion velocity analytics by channel
Automatically calculate Customer Acquisition Costs (CAC) and Return on Ad Spend (ROAS) by linking ad expenses to closed ERP invoices.
- Link marketing ad budgets to verified sales revenue
- Automated Customer Acquisition Cost (CAC) computation
- Return on Ad Spend (ROAS) dashboards
- Promotion discount expense GL posting
- Executive marketing ROI summary reports
Set automated re-engagement workflows for dormant clients who haven't placed an order in 60+ days with special promo codes.
- Automated inactivity rule triggers (60/90 days)
- Personalized win-back discount voucher dispatches
- Re-engagement conversion tracking
- RFM (Recency, Frequency, Monetary) segmentation
- VIP buyer loyalty program rewards
Segment customers by purchase history, location, product preferences, and average order value for hyper-targeted promotions.
- Dynamic list filtering based on order history
- City & territory customer segmentation
- Wholesale vs retail audience tags
- Product category preference groupings
- Exportable campaign audience lists
Ensure all promotional discounts and ad spend vouchers post to designated General Ledger expense accounts for statutory audit.
- Sales Promotion Expense GL account posting
- Marketing ad spend voucher authorization
- Coupon discount audit trails
- Role-based campaign approval permissions
- Immutable audit logging for marketing entries
Marketing Module Breakdown — Simple to Advanced
| Marketing Area | Everyday Simple Function | Advanced Enterprise Control |
|---|---|---|
|
Campaign Broadcast
|
Send instant WhatsApp/SMS promo messages to clients | Multi-channel automated sequence scheduling & template tags |
|
Lead Attribution
|
Manual lead source tagging on sales order | Automatic UTM link tracking, coupon mapping & funnel velocity |
|
ROI Analytics
|
View total promo codes used on counter checkout | Exact CAC computation, ROAS dashboards & invoice linkage |
|
Re-Engagement
|
Manual phone call reminders to old customers | Automated dormant client triggers & RFM segment vouchers |
|
Customer Lists
|
Simple contact list filtering by city | Dynamic RFM purchase history segmentation & VIP tiers |
|
Financial Audit
|
Track total discount amount given today | Sales promotion GL account posting & audit log compliance |
